Looking for a new and more creative marketing playbook? One that isn’t just a bunch of theories and buzzwords? Aside from developing the overall marketing objectives and strategies, we’ll identify, plan and optimize the best specific marketing/sales tactics and programs to engage and dazzle your customers throughout their ongoing customer journey. And if need be, we’ll roll up our sleeves to help you and your team manage and implement them.
We’ll build a full marketing plan and “blueprint” that would include a comprehensive mix of specific marketing programs and tactics; “traditional” marketing programs such as PR and sales collateral materials, creative/“out of the box” programs, as well as digital avenues…potentially spanning web, social, mobile, e-commerce, e-mail, search, content, video and other new media.
We can also work with you on an a’ la carte basis to develop strategies and programs in specific marketing areas you need may help in right now….from marketing research to new product development, from sales kits to lead generation, and from loyalty programs to employee best practice training sessions.
Marketing Strategy, Planning, Execution & Organization Services
- Facilitate marketing assessment, competitive intelligence & SWOT analysis
- Define marketing objectives and priorities
- Develop a marketing strategy and detailed marketing plan
- Determine marketing resource needs & help hire the right people
- Better articulate branding, positioning and value proposition
- New product development & marketing research
- Craft a go to market strategy
- Advertising, promotion & PR programs
- Develop sales materials & messaging
- Identify key marketing metrics
- Marketing, sales and digital planning/execution
- Conduct marketing best practice training
- Manage internal teams, develop quarterly priorities and lead group meetings.
