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- There are plenty of creative web experts in the marketplace.
- There are many highly qualified, classically trained
consumer product marketing experts.
- But there are very few who can brilliantly combine
both of these skills together - at a senior executive level
- to drive increased profitability
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Oxford
Hill Partners can help you bridge these two critical
worlds in the style and language you are accustomed
to:
- We offer cutting edge expertise in both classical
marketing and web smarts spanning areas such as research,
creative/design, e-commerce and search engine marketing.
- We analyze the broad picture and formulate unbiased
and objective recommendations based on "classical" marketing strategic approaches.
- Most importantly, we can unlock the power of your web assets to generate new revenue streams so you
can
make more money.
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Yosi
Heber is the Founder and President of Oxford Hill Partners, LLC,
and brings a twenty year, highly successful track record in VP,
CMO, and General Management positions in both B2C, and B2B, across
multiple industries.
Prior to forming
Oxford Hill Partners, he spent four years as Chief Marketing Officer
of IAC/InterActiveCorp’s EPI Division, part of Barry Diller’s
internet marketing conglomerate where he worked together with
sister companies Expedia, Lending Tree, Match.com, Ticketmaster,
and Hotels.com.
After receiving his MBA from Wharton Business School in 1985,
Heber began his career as a marketing manager on Jell-O at Kraft
General Foods. He spent over twelve years at Kraft General Foods
and then Dannon where he invented the $550 million dollar kid
yogurt category, grew Dannon Light to become America’s best
selling yogurt brand, and launched the most successful new kid
cereal of the decade-Marshmallow Alpha Bits. He also spent several
years as head of marketing for Danone’s Jacob’s Biscuit
subsidiary in London, England.
Over the past
seven years, Heber has accumulated extensive profit generating
internet marketing achievements driving tens of millions of dollars
in new, internet related revenue streams leveraging existing websites.
In 1998, he was one of the first in America to utilize pay for
performance search engine marketing as a customer acquisition
tool.
His rare combination
of senior level classical marketing expertise and solid web marketing
“street smarts’ make him a highly sought after speaker
at many major conferences and universities, including Harvard
Business School, Ad:Tech, Conference Board, DMA and IIR. His work
has been featured in publications such as The New York Times,
USA Today, and Ad Age. Heber also serves as a Board Member of
the Wharton Global Consulting Practicum and Ad:Tech.
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Robert Mann
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Robert Mann
brings over 15 years of consulting experience, spanning 40+ projects,
to his client engagements. Rob’s areas of expertise span
Marketing Strategy, Marketing/Sales and Operations Integration,
Competitive Intelligence and International Business.
- Recent engagements and thought leadership efforts have included
Experiential Marketing, Executive Decision Excellence and “Front-End
Marketing” Reengineering.
- In addition to his work with Oxford Hill Partners, he serves
as a leader in Wharton's Global Consulting Program (GCP) in Wharton's
Marketing Department where he was appointed his faculty position
in 1999. In his capacity as the Director of Consulting and Strategy
at Wharton, Rob teaches international marketing, project management
and client relationship skills.
- Previously, he headed Scient's Northeast Business Strategy Group
where he designed the firm's eBusiness competitive intelligence
service offering and led other intellectual capital initiatives
while servicing clients.
- Prior to Scient, Rob was an Engagement Manager with AT Kearney
where he executed assignments for Fortune 500 clients in Latin
America, Europe, North America, the Middle East and Asia.
Peter Storck
is also founder and president of Points North Group, a research
firm helping companies in media and entertainment – such
as Google, AOL, Disney, and Dell – with digital strategy.
Prior to founding
Points North, Mr. Storck was president of Jupiter Research, the
$65 million Internet strategy consultancy. Earlier in his seven
years at Jupiter, he was senior vice president of research, and
before that, founder, senior analyst, and director of the firm's
online advertising practice, the first of its kind in the world.
Prior to Jupiter, Mr. Storck served in state and national political
campaigns dating back to 1984 and as an advisor in Congress, and
he taught writing at Columbia University.
Mr. Storck
is a member of the advisory board of leading online ad industry
conference, ad:tech. He has appeared frequently as an interactive
expert at ad:tech and other industry conferences and in media
such as CNN, The New York Times, The Wall Street Journal, Business
Week, and Advertising Age.
He earned a Master of Fine Arts in Writing at Columbia University
and a Bachelor of Science in Industrial & Labor Relations
at Cornell University.
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