- There are plenty of creative web experts in the marketplace.
- There are many highly qualified, classically trained
consumer product marketing experts.
- But there are very few who can brilliantly combine
both of these skills together - at a senior executive level
- to drive increased profitability
Hill Partners can help you bridge these two critical
worlds in the style and language you are accustomed
- We offer cutting edge expertise in both classical
marketing and web smarts spanning areas such as research,
creative/design, e-commerce and search engine marketing.
- We analyze the broad picture and formulate unbiased
and objective recommendations based on "classical" marketing strategic approaches.
- Most importantly, we can unlock the power of your web assets to generate new revenue streams so you
make more money.
Heber is the Founder and President of Oxford Hill Partners, LLC,
and brings a twenty year, highly successful track record in VP,
CMO, and General Management positions in both B2C, and B2B, across
Prior to forming
Oxford Hill Partners, he spent four years as Chief Marketing Officer
of IAC/InterActiveCorp’s EPI Division, part of Barry Diller’s
internet marketing conglomerate where he worked together with
sister companies Expedia, Lending Tree, Match.com, Ticketmaster,
After receiving his MBA from Wharton Business School in 1985,
Heber began his career as a marketing manager on Jell-O at Kraft
General Foods. He spent over twelve years at Kraft General Foods
and then Dannon where he invented the $550 million dollar kid
yogurt category, grew Dannon Light to become America’s best
selling yogurt brand, and launched the most successful new kid
cereal of the decade-Marshmallow Alpha Bits. He also spent several
years as head of marketing for Danone’s Jacob’s Biscuit
subsidiary in London, England.
Over the past
seven years, Heber has accumulated extensive profit generating
internet marketing achievements driving tens of millions of dollars
in new, internet related revenue streams leveraging existing websites.
In 1998, he was one of the first in America to utilize pay for
performance search engine marketing as a customer acquisition
His rare combination
of senior level classical marketing expertise and solid web marketing
“street smarts’ make him a highly sought after speaker
at many major conferences and universities, including Harvard
Business School, Ad:Tech, Conference Board, DMA and IIR. His work
has been featured in publications such as The New York Times,
USA Today, and Ad Age. Heber also serves as a Board Member of
the Wharton Global Consulting Practicum and Ad:Tech.