Over two-thirds of executives said that ROI analytics
are marketing's greatest need (Booz Allen Study).
Web analytic tools are very useful in helping companies
keep track of website traffic and identifying where
customers travel within their site. However, many
existing web analytic tools have weaknesses and blind
- They are often narrow in scope and measure
only a 10-20% slice of key revenue
- They tend to be complex, provide too much
data and typically contain only
limited actionable recommendations.
- They are often limited in terms of reporting
- None measures the OVERALL health of a website
and its ability to generate maximum revenues.
Introducing Our Patent Pending
Solution, EQ Pulse™:
The first simple web analytic measurementtool that provides
a "30,000 foot" view of the OVERALL quality of
a website and the ability of that website to drive revenue.
Total EQ Pulse™ score measures the overall effectiveness
of a website across all drivers that can potentially
increase revenue (directly or indirectly).
- Similar to a "FICO" score that measures
a person's credit worthiness.
In evaluating over 120 aspects of the website, we issue
separate scores for each of eight, broad strategic
revenue driver categories.These help identify strengths,
weaknesses and gaps vs. competition and industry best practices.
Similar to health measurements taken during a physical exam.
EQ Pulse™ is fast becoming a new industry standard!
A Website's "Eight Strategic
What You'll Get from an EQ Pulse™
assessment of if your website is just "pretty," or if
it has the features, characteristics, and capabilities
to drive incremental revenue.
• Full scoring details including
new and enlightening insights about your web assets,and
strengths/weaknesses vs. your competition and industry best practices.
• A summary report including
our color-coded synopsis of the eight "strategic revenue
drivers" and scores.
- So simple to understand, it is perfect to be shared
with all levels of executive management.
• Easy identification of "low
hanging fruit" opportunities.
• Provides early warning signs
of competitive web initiatives.
Topline, actionable recommendations which allow for focused
and specific actions to correct deficient areas and
take advantage of upside revenue growth opportunities.