Pulse™ Corporate/Branded Website Assessments vs. Competition
and Best Practices in order to:
~ Identify strengths, weaknesses, gaps, and key action
~ “Internally benchmark” to get laggard
brands to take corrective action.
~ Convince upper management to invest more in digital/web.
~ Identify where to focus efforts in website re-design
efforts (e.g. search, e-mail, cross sell,
word of mouth, call to action, podcasting,
~ Create a “snapshot” baseline measure
today in order to measure improvements
one year from now.
Pulse™ - Web 2.0 Assessments to benchmark competition and
recommendations in word of mouth,
social networking and mobile.
Website quarterly/semi-annual competitive intelligence tracking
Organizational structure digital marketing “readiness”
digital system and programming readiness & performance audit.
assessment of Interactive Agency digital readiness/performance.
“insight” research studies.
digital “best practices” assessment.
to the Services Overview page.