• EQ Pulse™ Corporate/Branded Website Assessments vs. Competition and Best    Practices in order to:
  ~ Identify strengths, weaknesses, gaps, and key action steps.
  ~ “Internally benchmark” to get laggard brands to take corrective action.
  ~ Convince upper management to invest more in digital/web.
  ~ Identify where to focus efforts in website re-design or improvement
     efforts (e.g. search, e-mail, cross sell, word of mouth, call to action, podcasting,           mobile, etc.).
  ~ Create a “snapshot” baseline measure today in order to measure improvements           one year from now.
• Website quarterly/semi-annual competitive intelligence tracking system.
• Organizational structure digital marketing “readiness” audit.
• Internal digital system and programming readiness & performance audit.
• Unbiased assessment of Interactive Agency digital readiness/performance.
• Consumer “insight” research studies.
• Industry digital “best practices” assessment.

Return to the Services Overview page.