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Oxford Hill Partners - Services  
Specialization #1:
Online & Interactive Evaluation/Benchmarking
 


EQ Pulse™ Corporate/Branded Website Assessments vs. Competition and Best    Practices in order to:
  ~ Identify strengths, weaknesses, gaps, and key action steps.
  ~ “Internally benchmark” to get laggard brands to take corrective action.
  ~ Convince upper management to invest more in digital/web.
  ~ Identify where to focus efforts in website re-design or improvement
     efforts (e.g. search, e-mail, cross sell, word of mouth, call to action, podcasting,           mobile, etc.).
  ~ Create a “snapshot” baseline measure today in order to measure improvements           one year from now.

EQ Pulse™ - Web 2.0 Assessments to benchmark competition and develop
   recommendations in word of mouth, social networking and mobile.

Website quarterly/semi-annual competitive intelligence tracking system.
Organizational structure digital marketing “readiness” audit.
Internal digital system and programming readiness & performance audit.
Unbiased assessment of Interactive Agency digital readiness/performance.
Consumer “insight” research studies.
Industry digital “best practices” assessment.

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